Selling Price Calculator: Margin & Markup
Work out the right selling price from your cost in seconds. Choose a target profit margin or a markup percentage and the calculator returns the price, the profit per unit, and both the margin and markup so you can compare them. Add 7% VAT for the shelf price, round to the nearest baht, or switch to analyze mode to find the margin on a price you already sell at. Everything runs in your browser, nothing sent to a server.
Margin is profit as a share of the selling price, so it must be below 100%.
Your results will appear here
Enter a cost to work out the selling price, profit and margin.
Selling price (ex VAT) The price before VAT that hits your target margin or markup.
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Profit per unit Selling price minus cost, on the pre-VAT amount.
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Profit margin Profit ÷ selling price. Always lower than the markup.
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Markup Profit ÷ cost. Always higher than the margin.
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Breakdown
| Item | Amount |
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Margin and markup are not the same. Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A ฿100 cost sold at ฿150 is a 50% markup but only a 33.33% margin.
Profit per unit Selling price minus cost, on the pre-VAT amount.
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Profit margin Profit ÷ selling price. Always lower than the markup.
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Markup Profit ÷ cost. Always higher than the margin.
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Breakdown
| Item | Amount |
|---|
Margin and markup are not the same. Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A ฿100 cost sold at ฿150 is a 50% markup but only a 33.33% margin.
How to use
- Open the Find price tab and enter your cost per unit.
- Pick how to price it: a desired profit margin (% of the selling price) or a markup (% added on top of cost).
- Enter the percentage — the selling price, profit, margin and markup update instantly.
- Optionally add 7% VAT and round the price to the nearest ฿1, ฿5 or ฿10.
- Switch to Analyze price to enter a cost and an existing price and read off the real margin and markup.
Features
- Price from a target margin or a markup — clearly labelled so you never confuse them
- Shows selling price, profit, margin and markup together for every calculation
- Add VAT 7% to get the VAT-inclusive shelf price
- Round the selling price to the nearest ฿1, ฿5 or ฿10
- Analyze mode: enter cost and price to reveal the actual margin and markup
- 100% in-browser — your cost and pricing data never leave your device