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Ad Campaign Tools & Calculators

Plan, tag and measure your ad campaigns in one place. Work out ROAS and break-even ROAS to see whether a campaign is actually profitable, get CPC, CPM, CTR, CPA and conversion rate with the formula behind each number, check headlines and ad copy against the real character limits for Google RSA, Facebook, TikTok and LINE, build UTM-tagged campaign URLs that keep Google Analytics reports clean, and test whether an A/B result is a real winner or just noise. Everything runs in your browser, with no sign-up.